Print Media in Pakistan

The newspapers are major source of information in any society. Newspaper not only provides the information about the daily happenings of the world but it also makes the opinion of the people about the events of the present and about the future. Newspapers are also great source of advertisement. From advertisement of job vacancies to big media campaigns are done by the newspapers. In every society newspapers are considered the best place to interact with people. The companies which advertise through newspapers always get good response and the advertisement increase the sales of the companies.

Pakistan is big country of over 150 million people so it offers great potential of business to companies. A great number of companies are already doing business in Pakistan and selling their products in Pakistan. Whenever new companies launch their products in Pakistan, first of all they launch media campaign. For this media campaign, these companies use all the available platforms. The first and effective platform available to them is press or print media. These newspaper charge heavy prices from these companies to advertise their ads in their newspapers so in this way new business activity takes birth which bring positive prosperity in society.

In Pakistan there are number of daily newspapers
which are published on regular basis. Most news sources are owned by a few media conglomerates with Jang Group, Nawai Waqt Group, and Dawn Group delivering the majority of the dispatches. All of these groups existed before the Pakistani independence and created a niche in both print and broadcast media. Other smaller, but significant, media agencies include Khabrain Group, Express News Group, Business Recorder Group and Media Times Ltd.

Beside these well established newspapers, there are number of daily English language newspapers like DAWN, THE NATION, DAILY TIMES, THE NEWS, EXPRESS TRIBUNE and many more. So for any company, Pakistan offer kinds of advertisement place or forum to launch effective media campaigns. There number of companies which offer services to buy the place on these newspapers for your advertisement. This work is done mostly by advertising agencies and through these advertisement agencies you can publish any ad on any news paper in very low price.

Pakistan Office

  • P-23 Siddiq Trade Center, Gulberg Lahore, Pakistan
  • +92 42 35781788
    +92 321 8284281

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