A Media Buying House in Pakistan
Advertisement in Pakistan
Advertisement in Pakistan has taken new turn and now we can observe that advertisement in Pakistan is developing new spectrum and breaking the old spectrum which had restricted advertising companies in Pakistan to work freely. Now the advertisement industry in Pakistan is following the world trends. Now we can observe the advertisement in Pakistan more liberal and westernized. With the emergence of number of private TV channels in Pakistan, the demand of the advertisement also grew substantially.

Electronic media canít survive without advertisement. The emergence of the new TV channels also gave rise to advertisement in Pakistan. There a numerous multinationals doing business in Pakistan so these companies demand advertisement according to international standard and trends so Pakistani advertising agencies were forced to go beyond their traditional limitations because of the changing trends of advertising world.

Now Pakistani advertisement industry is equipped with all those technologies which has enable these advertising agencies and production houses to create any advertising product which can be presented at any part of the world. Before the emergence of digital technologies and use of computers, all advertising products used to be prepared by the traditional techniques. Outdoor ads and store signage in Pakistan were mostly oil painted and were vulnerable to different threats such as fading of colors and average composition, with most hoardings and shop frames being manufactured with low gauge metal sheets or plastic.

Now for the creation of any advertising product, latest techniques and modern technologies are used. This has really raised the standard of advertising products in Pakistan. Productions houses now donít hesitate to go any length for creating the product of international quality. Now the cultural exchange between India and Pakistan has also increased and we can watch Indian actors and actresses as models in Pakistan not only in electronic media but also in print and outdoor media.

This trend is very encouraging and I think the future of advertising in Pakistan is quite bright. The advertising agencies like Prime Media and other are producing the advertising products which can be presented in any part of world without any concern.